If you are a lawyer who wants to be more visible on the web, consider blogging. Using a blog to promote your law practice is an excellent way to build a network of potential clients and generate leads. However, before you begin blogging, you need to understand the basics. Firstly, blog posts should be at a sixth to eighth-grade reading level. They should also be frequent and have a specific purpose.
Blog posts should be written at a 6th to 8th-grade reading level
Whether you’re blogging as Fairbanks Blvd, NY personal injury lawyers or a law student, you need to keep your blog writing at a high enough reading level to show your expertise while at the same time ensuring that your readers understand the content you’re sharing. To achieve this, you should aim to write your blog posts at a reading level that is between an elevator pitch and an essay assignment. Your posts should be written in simple, concise language with minimal adverbs and passive voice. It should also be easy to understand and comprehend, and you should avoid using legal terms that your readers don’t understand. This will help keep your readers engaged, which will lead to more business.
They should have a clear call to action
Having a clear call to action on your blog can be a critical part of your marketing strategy. It will help your potential clients understand what to do next. Instead of assuming they understand what you’re talking about, direct visitors to your contact form or intake form. Your visitors should be encouraged to follow through and become your leads. This will increase your chances of making a sale.
When crafting your CTA, consider your audience and the type of law you practice. If you are focusing on nonprofit work, you may want a call to action that will appeal to people who are interested in donating to nonprofits. Cheshire Law Group, for example, focuses on helping the community, and its website is designed to make visitors feel like good guys. Therefore, their first CTA is “Get to know us.” A call to action that states “Call us now” would be counterproductive in this context.
They should be frequent
In order to attract readers and retain clients, lawyers must be consistent in their blogging efforts. If a lawyer’s blog is stale, it will likely lose search rankings and mislead potential clients. Moreover, many lawyers have found it difficult to come up with new topics on a regular basis, making it difficult to keep a consistent flow of content. If this is a problem for you, try to plan a schedule for your posts and use templates to save time.
When you start your blog, you can either create a stand-alone blog or make it part of your firm’s website. If you decide to have a stand-alone blog, you can use it for SEO purposes and for brand consistency. Otherwise, you can include it in your firm’s website and use it as a part of your marketing strategy.
They should have a specific purpose
When it comes to blogging, lawyers should try to define a niche within their area of expertise. For example, a lawyer in Dallas might have a passion for divorce law, so she might publish a blog about Dallas divorce law. Another lawyer in Texas might write a blog about gay and lesbian family law, so she could reach out to those in need. Blogging for lawyers can be a valuable tool for improving website SEO and reaching out to potential clients online. However, lawyers should be careful not to spend too much time worrying about SEO and instead focus on producing quality posts.
In general, blog posts should focus on a topic that is timely to your target audience. Those that are evergreen, however, are also helpful for legal marketing and relationship development. However, no matter what topic you choose, make sure to have a clear idea of the key takeaways that your target audience will get from your blog posts.