When you’re looking to create or improve a website, you must know how to measure and track success. One of the most important (and commonly overlooked) factors in measuring success is taking a look at your site’s Domain Authority score.
Table of Contents
Get to Know about DA
Domain Authority (DA) is determined by Moz, using data from its web index and other third-party sources, including MajesticSEO, Contconcord, and Ahrefs. It measures the ability of a website to rank in search engine results pages (SERPs). The higher the DA score for your domain name/site, the easier it will be for you to rank well – even if your on-page optimization isn’t perfect.
How Does It Impact Site Ranking?
Many things can impact your site’s ranking potential; however, having a high DA score gives you an edge over sites with lower scores. And because Moz updates their algorithm frequently, keeping tabs on your DA helps ensure that you’re always doing everything possible to stay ahead of competitors.
Reasons for using DA Checker
Here are four reasons why using DA PA Checker should be one of your go-to strategies when assessing and improving website health:
1) A High Domain Authority Means More Traffic
Undoubtedly, websites with high Domain Authorities get more traffic than those with lower scores. And this isn’t just speculation; Moz has conducted studies that support this assertion. So if you are looking to increase your website’s visibility and bring in more organic search engine traffic, then working on increasing your DA should be one of your main priorities.
2) Higher DA Scores Mean More Conversions
Not only does a high Domain Authority result in increased levels of web traffic, but it can also lead to higher conversion rates. A study by Search Engine Land found that the average conversion rate for pages ranked in the first position was 18%. However, for pages ranking in positions 2-5, the conversion rate averaged 11%. And when compared to pages ranking 6-10 (4%), or worse yet, 11+ (2%), it is clear that having a high domain authority helps improve conversions considerably.
3) Used As Quality Indicator
It is used as an Indicator of Site Quality by Google. One of the many factors used by Google when determining how to rank a website is its perceived quality level. A site with a high DA score signifies to Google that
4) Feasible For Sorting Low-Quality Sites
It’s an Effective Way to Weed out Low-Quality Sites from the Search Results Another reason why Google looks at DA when ranking websites is because it’s a great way to weed out low-quality sites. If you have a low DA score, there’s a good chance your website will be buried deep in the search results or de-indexed altogether.
5) Helpful for Traffic
It Helps Increase Site Traffic; when combined with other SEO factors such as content marketing, backlinking, and on-page optimization, having high domain authority can help increase site traffic significantly.